About Client

Today cosmetics companies with a history are highly appreciated by all audience. L’Oreal – is one of them and we are proud that it is part of our client portfolio.
L’Oréal is active in over 130 countries from five continents. The mission of the group is to offer the best cosmetics innovations for men and women from all around the world, respecting their diversity. L’Oréal, with a history of over 100 years is active on the Romanian market for more than 21 years.

Summary

L’Oreal, even though a newly Mindspeed client, has rapidly reached an impressive number of stores equipped with the Retail Next people counting systems. Systems for which we, Mindspeed Communications, are authorized integrators of the American company. By transforming the way retailers measure their performance, RetailNext has become the leading in-store analytics provider and is rapidly growing into a global technology innovator. RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Today, we can say, false modesty aside, that we are proud of our achievements for this client for which we have carried out the implementation of the solution in more than 40 stores, directly or indirectly, in 5 countries from the region: Romania, Czech Republic, Serbia, Bulgaria and Poland.

Summary

L’Oreal, even though a newly Mindspeed client, has rapidly reached an impressive number of stores equipped with the Retail Next people counting systems. Systems for which we, Mindspeed Communications, are authorized integrators of the American company. By transforming the way retailers measure their performance, RetailNext has become the leading in-store analytics provider and is rapidly growing into a global technology innovator. RetailNext is a pioneer in focusing entirely on optimizing the shopper experience. Today, we can say, false modesty aside, that we are proud of our achievements for this client for which we have carried out the implementation of the solution in more than 40 stores, directly or indirectly, in 5 countries from the region: Romania, Czech Republic, Serbia, Bulgaria and Poland.

Challanges

Modern retail cannot work without digital systems. Digitalization is the new global trend, regardless of the industry. In order to remain competitive, a retailer must use all the means available in order to know better their clients. People counting systems are only a small component from the Omnichanel assembly indeed desired by everyone. As far as we’re concerned, we are one of the integrators with a vast experience in this area. Today L’Oreal has in Romania over 20 stores benefiting from the Retail Next system.

Beneficii

It gives retailers the ability to identify opportunities for growth, execute change, and measure success.
The people counting system from Retail Next offers a level of accuracy of over 98%, an exact counting of all those people entering L’Oreal stores. The activity of the stores is measured also through this indicator. The number of receipts compared with the number of visitors helps the merchant to calculate the conversion rate and also the efficacy of each store individually and then compare them. It gives retailers the ability to identify opportunities for growth, execute change, and measure success.

Key benefits:

  • The most comprehensive in-store analytics provider;
  • Single-point platform;
  • Fastest growing installed base;
  • Demonstrated positive ROI;
  • Engineered specifically for retail and your unique needs;
  • Hardware independent;
  • Future-proofed solution with robust product roadmap;
  • Widely recognized by retailers, press, and analysts as the best solution in the category;

Beneficii

It gives retailers the ability to identify opportunities for growth, execute change, and measure success.
The people counting system from Retail Next offers a level of accuracy of over 98%, an exact counting of all those people entering L’Oreal stores. The activity of the stores is measured also through this indicator. The number of receipts compared with the number of visitors helps the merchant to calculate the conversion rate and also the efficacy of each store individually and then compare them. It gives retailers the ability to identify opportunities for growth, execute change, and measure success.

Key benefits:

  • The most comprehensive in-store analytics provider;
  • Single-point platform;
  • Fastest growing installed base;
  • Demonstrated positive ROI;
  • Engineered specifically for retail and your unique needs;
  • Hardware independent;
  • Future-proofed solution with robust product roadmap;
  • Widely recognized by retailers, press, and analysts as the best solution in the category;

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