About Client

ROUMASPORT known also as Decathlon, is a privately-owned French multinational company.
Part of the Adeo Group – Decathlon stood out in Romania by an exemplary openness towards the clients. Is the company where the clients are invited in stores to test and ”play”, thus offering unforgettable experiences. In the last 3 years, Decathlon has rapidly extended across the country, with 2 types of stores, counting today 23 stores.

Summary

Since 2015, Decathlon is among the clients with whom we have a solid collaboration and a successful partnership.
In 2018, we have started the implementation of the Digital Signage project in the client’s stores. Today, 11 of the 23 stores benefit from this digital system of media content distribution programmatically and centrally.

Summary

Since 2015, Decathlon is among the clients with whom we have a solid collaboration and a successful partnership.
In 2018, we have started the implementation of the Digital Signage project in the client’s stores. Today, 11 of the 23 stores benefit from this digital system of media content distribution programmatically and centrally.

Challanges

National coverage and solution security have been first of all an important factor to analyse. To the same extent, the media content distribution at a national level over a private IP network required attention and a perfectly accurate sizing.
Today, we can be proud with a job well done, proof that the solution works without any problems for about 60 displays.

Beneficii

Switching from the traditional print display to modern and digital systems comes with countless advantages. We count some of them: the incomparable higher dynamic when changing content, the publication of moving images, the possibility to make ad-hoc discount advertising and the transmission of messages in real time.
Until today, Decathlon ran over 15 national and countless other local advertising campaigns. The possibility to custom some commercials for each store is also one of the major benefits of the solution.

Key benefits:

  • Ability to assign access to local staff;
  • Local staff can personalise content as per their requirement and audience;
  • Changes appear on screen in moments;
  • Changes are viewable by HQ;
  • Accessible by phone/tablet.

Beneficii

Switching from the traditional print display to modern and digital systems comes with countless advantages. We count some of them: the incomparable higher dynamic when changing content, the publication of moving images, the possibility to make ad-hoc discount advertising and the transmission of messages in real time.
Until today, Decathlon ran over 15 national and countless other local advertising campaigns. The possibility to custom some commercials for each store is also one of the major benefits of the solution.

Key benefits:

  • Ability to assign access to local staff;
  • Local staff can personalise content as per their requirement and audience;
  • Changes appear on screen in moments;
  • Changes are viewable by HQ;
  • Accessible by phone/tablet.

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